The Brief
I was in an ASDA store a few months ago, and the greeter at the front of the store was announcing the day’s offers into a microphone connected to the instore P.A. system.
He left the microphone to go to the toilet or something, and some idiot picked it up and started swearing into it.
The Loony Letter
Dear Sir/Madam,
I was in your Coventry store about three weeks ago, when over the tannoy I heard someone say “ooh… yeh… w*nker…”, followed by continuation of the “ASDA FM” music.
Is this ASDA’s official opinion of its customers?
I look forward to hearing from you,
Best wishes,
Bill Bennett
The Reply
Dear Mr Bennett
Thank you for taking the time to contact us following your visit to our Coventry store.
I am sorry that you experienced a problem and that you were disappointed in the way you were treated by one of our store colleagues.
I have forwarded your complaint and comments to the management team at the concerned, so that they can address the issues in future training sessions.
Once again, thank you for contacting us; as customer satisfaction is our highest priority, we appreciate customer comments and feedback.
Please contact me if I can be of any further help; we hope that we can look forward to welcoming you in one of our stores again soon.
Yours sincerely
Jordan Kirrane
ASDA Customer Relations
The Review
Unlike most of our letters, this actually happened. Somehow though, I don’t think they believed us.
